By Talitha Cummins, founder of The Cut Jewellery
If the traditional diamond ring in a velvet box feels a little… predictable, you’re not alone. Today’s couples are throwing out the rulebook and creating engagement stories that are as unique as their relationships. At The Cut Jewellery, we’ve had a front-row seat to this shift–and let’s just say, 2025 is the year of personal, playful and deeply meaningful choices.
Here are the top engagement trends we’re loving right now:
1. Shopping Together Is the New Romantic
Short of choosing a surprise tattoo for your partner, it doesn’t get more permanent than this. So why go it alone? More and more couples are heading into their engagement journey as a team—browsing stones, trying on settings, and making decisions side by side. Think spirited debates over yellow gold vs platinum, discovering an unexpected love for oval cuts, and that magical moment when the one lands on her finger. It’s romantic, empowering–and honestly, way more fun than flying solo.
2. The Loose Stone Proposal (AKA the “yes, and…”)
Of course, for those who still want to keep a little mystery alive, there’s the loose stone proposal. You’ve got a good sense of their style—but you’d still rather leave the permanent design choices to a joint effort (because again, see: tattoo). More men are proposing with a beautiful hand-picked stone–think diamond, sapphire, or even a more unexpected gem–and then designing the final ring together. It’s modern, meaningful, and turns the post-proposal chapter into something even more special.
3. Colour is Having Its Main Character Moment
Neutral? Not necessary. Couples are falling head over heels for bold, expressive coloured stones—deep greens, oceanic teals, golden champagnes and dusty pinks. These gemstones aren’t just stunning; they tell a story. They’re personal, non-traditional and widely chic. Want proof? Scroll through Instagram and you’ll see just how bold and beautiful this trend has become (teal sapphires, anyone?).
4. Classic Shapes, But Make It Interesting
Oval cuts? Still the queen bee. But instead of cookie-cutter settings, couples are playing with details–east-west orientations, bezel frames, or ultra-thin bands for a floating effect. Think timeless, but with an edge. It’s giving quiet luxury meets custom cool.
5. Conscious Rings for Conscious Couples
Today’s lovers care not just about how a ring looks, but how it came to be. Sustainability is no longer a trend—it’s a non-negotiable. Traceable stones, recycled gold, and lab-grown diamond options are all front and centre for couples who want to sparkle with purpose. It’s love–just more mindful.
The Bottom Line? There Are No Rules.
Whether you want to build the ring together, shop side-by-side to choose a gem that no one else has, the new engagement trend is authenticity. It’s about creating a ring—and a moment—that feels 100% you.
