This style guide defines 3 main colours as RGB values. With two variations on each colour.  Any print should use a close approximation of CMYK values.

Primary is the primary colour and should be the most featured colour in your logo.

Secondary is the secondary colour. It should be used to highlight / accent any sections that draw attention, such as a Call to action.

Accent is the accent colour. It should be used sparingly to accent items, e.g. an underline.

All Graphic Design/Artwork must use these colours. Should a design require more colours, only use variations of these colours by adjusting Saturation and/or Brightness. Hue must never be adjusted as this would produce a completely unrelated colour and not comply with our brands style.

This style Gude defines:

All logo files are supplied as Adobe Illustrator, PNG, SVG and PDG format

This style guide defines all fonts used for headings and body copy.

For each element, the Font Name, Foundry and Size is defined. These fonts must be used on all digital and print media wherever possible.

For editable documents that will be made available to clients, e.g “Microsoft Word”.  The client’s computer may not have these fonts installed. Therefore, use the closet available standard fonts. e.g. :

• For Serif Fonts use the font “Times” or “Times New Roman”
• For Sans Serif Font use the font “Arial”