Setting the Tone for Your Special Day Starts With the Invitation By Nancy Silver & Betsy Hendricks

Not long after the question is popped, planning begins. Once the location and date are picked, the next step is creating and sending the save-the-date. You want to make it personal and pretty, but we recommend saving your budget for the actual invitation. A beautiful, mailed invitation sets the stage for what guests can expect on your big day and generates excitement for the full celebration.

There’s an abundance of options and details to consider. To help couples decide what to choose, here are tips for designing an invitation suite that’s a true reflection of who you are and what your wedding day is all about.

1. Selecting design direction
Colors, fonts, paper, and envelopes are all elements of the design you will choose. Details and touches that set an invitation apart are often inspired by the wedding location, the season, things a couple loves, and experiences they’ve shared. Whether planning a black-tie wedding in a beautiful ballroom, a barefoot-on-the-beach ceremony and clam bake or an outdoor gathering at a rustic farmhouse, your invitation should convey the vibe.

We recently designed an invitation suite for a couple getting married at a venue overlooking Chesapeake Bay. The invitation colors were ivory and teal blue, the liner featured a hand-drawn map of the coastline and marine life design accents enhanced the event detail and response cards.

The colors are typically a favorite of the bride and influenced by the season; colors help tie the design together starting with the invite and continuing with everything from the bridesmaid dresses to the flowers and table linens. Font selections for the invitation are also carried out on programs, menus, and signage.

2. Infusing personal touches
Make it personal by adding elements that are unique to you. Create a custom monogram with the couple’s initials, featuring a favorite flower or shared interest. Adding artwork or graphic elements to an invitation that incorporates the wedding theme is a way to make it stand out. Feature things that reflect the bride and groom and their families. Engage friends and loved ones in your story and plans for the wedding weekend by including an insert card with details of the weekend’s events and direct invitees to your website to learn more.

3. Making it memorable
The first thing your guests will see is the colors and style, along with the coordinated stamp on the envelopes. Yes, we encourage couples to consider their stamp choice too. It’s all about the details. Choosing the weight and thickness of the paper, embossed or engraved lettering, and romantic calligraphy versus a whimsical or modern script are all part of an invitation design. Tying it together with a satin ribbon in your colors, a silver or gold string, or leaving items loose and using complimentary paper for the envelope liner make an impact.

Remember, at any budget, an invitation can make guests take notice and introduce special characteristics about the couple and the wedding.

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